Winning Marketing Strategies in 2025 for RMTs

For many solo RMTs, standing out in a saturated market and maintaining a steady flow of patients can be challenging. This webinar provides actionable, CMTO-compliant marketing strategies tailored specifically for independent practitioners looking to grow their client base,
increase revenue, and establish a strong professional presence. Participants will gain insights into how to position themselves as knowledgeable healthcare providers, utilize ethical digital marketing techniques, build professional relationships, and implement cost-effective strategies to attract and retain ideal patients. This webinar is designed to help solo practitioners confidently market their services while maintaining a patient-centered approach to care.

Learning Outcomes
By the end of this session, attendees will be able to:
1. Identify and attract their ideal patient by developing a compelling, CMTO-compliant
unique selling proposition (USP).
2. Implement cost-effective digital marketing tactics, including social media strategies that
comply with CMTO’s guidelines, and email marketing best practices.
3. Develop ethical patient engagement strategies that encourage appropriate rebooking
and retention.
4. Utilize clear branding and messaging techniques to differentiate their practice while
upholding professional advertising standards.

 
About the Presenter
Brad Cote is the founder of Preeminent Practice, a marketing consultancy dedicated to helping health practice business owners, including Registered Massage Therapists (RMTs), build sustainable, patient-centered practices. With over a decade of experience working with solo
healthcare professionals, Brad specializes in developing ethical marketing strategies that attract long-term patients, improve retention, and differentiate practices in competitive markets. His mission is to equip solo practitioners with the knowledge and tools needed to grow their
businesses while maintaining compliance with CMTO advertising standards, ensuring ethical, professional marketing that supports patient education and engagement. 

Notes:

-Registration Deadline: Tuesday, June 24 by 9:00am.

-All webinar registrations are on a first-come, first-served basis due to limited capacity on total registrations per webinar.

-Webinar will be recorded. All registered participants will receive a link to the webinar recording. Access to the recording will be available for up to 3 months from the webinar date.