Social media is one of the most powerful tools available for RMTs to engage with the public, educate potential patients, and grow their practice—yet many struggle to use it effectively while remaining compliant with CMTO guidelines. This webinar will provide a structured, step-by-step
approach to leveraging social media platforms to increase visibility, establish a professional presence, and communicate the benefits of massage therapy—all while adhering to CMTO’s social media regulations. Attendees will learn how to create professional, engaging content, optimize their social media profiles, and develop a strategy to generate consistent patient inquiries while ensuring compliance with advertising standards. 

Learning Outcomes
By the end of this session, attendees will be able to:
1. Understand CMTO’s social media guidelines and how to ensure compliance, including
proper management of testimonials and patient interactions online.
2. Identify the best social media platforms for their practice and optimize their profiles for
professional visibility.
3. Develop a content strategy that educates potential patients and builds trust within the
community.
4. Utilize ethical engagement techniques to connect with the public and increase patient
inquiries without violating CMTO advertising regulations. 

 
About the Presenter
Brad Cote is the founder of Preeminent Practice, a consultancy dedicated to helping health practice owners—especially Registered Massage Therapists (RMTs)—grow successful, cash-based practices. With over a decade of experience in healthcare marketing, Brad specializes in providing proven strategies for client acquisition, retention, and business growth using modern digital marketing techniques. Through Preeminent Practice, Brad has worked with numerous solo practitioners and multidisciplinary clinics to help them effectively use social media marketing to attract high-value clients, build a strong online brand, and create sustainable revenue streams. His mission is to provide RMTs with the tools they need to market their practices efficiently without relying on insurance-based models or discount-driven tactics.

Notes:

-Registration Deadline: Tuesday, May 27 by 9:00am.

-All webinar registrations are on a first-come, first-served basis due to limited capacity on total registrations per webinar.

-Webinar will be recorded. All registered participants will receive a link to the webinar recording. Access to the recording will be available for up to 3 months from the webinar date.