Many RMTs struggle with inconsistent bookings, patient retention, and the challenge of standing out in a crowded market. This webinar will provide RMTs with ethical, CMTO-compliant strategies to attract and retain long-term patients—those who prioritize consistent care, adhere to recommended treatment plans, and refer others. This session will focus on how RMTs can position themselves as trusted healthcare providers, implement patient-centered communication, and create an exceptional treatment experience that fosters patient loyalty. Attendees will leave with a clear framework for building a sustainable practice rooted in high-quality care and ethical engagement.

By the end of this session, attendees will be able to:

1. Identify and define their ideal patient and understand their treatment needs.
2. Implement ethical communication strategies that educate patients on treatment planning.
3. Develop effective patient retention techniques that encourage referrals and ensure patients rebook when clinically indicated.
4. Utilize branding, content marketing, and patient education to position themselves as knowledgeable healthcare providers while complying with CMTO guidelines.

 About the Presenter

Brad Cote is the founder of Preeminent Practice, a leading marketing consultancy specializing in helping health practice owners—especially independent practitioners like Registered Massage Therapists (RMTs)—grow profitable, sustainable businesses. With over a decade of
experience in healthcare marketing, Brad has helped numerous solo practitioners implement proven strategies to attract high-value clients, increase retention, and differentiate their services in a competitive marketplace. His mission is to provide practical, actionable marketing strategies that empower RMTs to build a thriving practice without relying on discounts, insurance-dependent models, or ineffective marketing tactics.

Notes:

-Registration Deadline: Tuesday, April 22 by 9:00am.

-All webinar registrations are on a first-come, first-served basis due to limited capacity on total registrations per webinar.

-Webinar will be recorded. All registered participants will receive a link to the webinar recording. Access to the recording will be available for up to 3 months from the webinar date.